Silver in Graphic Design: Using Metallic Tones Effectively
Silver is one of those colors designers succeed in for when they need “top rate” without shouting. It can sense graceful, technical, celebratory, or quietly high priced. It could also seem to be flat, muddy, or gimmicky in case you treat it like a commonly used hue rather than a fabric. The big difference typically comes all the way down to one element: silver is rarely just a shade. It is a suggestion of reflectivity. In print, that reflectivity is bodily. On monitors,